The art of water saving

• Awareness-raising and practical measures save water on campus
• Reduced annual water consumption by 1 183 m3 and cost savings of around € 2 660

London Metropolitan University is one of the top five universities in the UK for reducing carbon emissions and a finalist in the 2012 Green Gown Awards for reducing its environmental impact.

Companies are trying to use more sustainable processes and resources to match growing environmental and social awareness. Changing processes and resources incur some costs for the companies, but can lead to profit if properly managed. For these costs to turn into profits, the sustainability of the products must be effectively communicated to the consumers. Hence, adopting a smart marketing approach is important to be successful in a market where companies are competing over their 'green' image.

Proud to be labelled

In Bruges ... 

• Reduced plastics use
• 20 % less waste over five-year period

Hotel Fevery is a small family-run hotel located in the medieval city of Bruges which became the first fully Belgian hotel to apply for and obtain an EU Ecolabel certification. 

Thinking green from day one

• Environmental awareness-training decreases energy consumption by 80 kWh per tonne of output
• Training covers a range of subjects including energy management, waste management, water and chemicals

Hettich ČR, k.s. in the Czech Republic is a company producing metal mounting and ironwork for furniture. The forward-thinking company has implemented an environmental management system as part of its bid to improve green performance and save costs. 

Smarter farming saves power

• Audit reveals changes in equipment and practices to save energy
• Device for varying milking speed reduces electricity use by 20 %
• Heat recovery and improvements to milk chillers saves hundreds annually

U Godsell & Sons is a 200-head dairy farm near Gloucester, United Kingdom, which explored how to improve its energy performance.