The SILEO Eurocluster Space was strategically conceived as a central dissemination and networking tool to boost the visibility of SILEO project as well as lighting and furniture SMEs and their innovative products across key international sectoral fairs. Notably, one of the main venues selected for this initiative was the Fuorisalone during the Salone del Mobile in Milan in Italy, a globally recognized design and furniture event. 

The core objectives of this initiative included:

• Enhancing visibility & stakeholder engagement: The SILEO Space served as a curated experience to introduce the project and SME-driven innovations to a wide international audience, clusters and relevant industry stakeholders.
• Disseminating SILEO project results: The booth showcased tangible outcomes achieved by lighting and furniture SMEs through SILEO funding schemes, highlighting new products or services developed within the digital and green innovation pathways.
• Fostering strategic business networking: The space functioned as a hub for B2B interactions, including curated matchmaking events and direct dialogue between SMEs, clusters, technology providers and international actors from the lighting, furniture and design sector.
• Extending reach via virtual tools: A 360° virtual tour complemented the physical booth, ensuring access to visitors with clickable hotspots, technical sheets, and direct contact features for SMEs. 

Through this multifaceted approach, the SILEO Eurocluster Space reinforced the project’s mission of supporting SME transformation, contributing to Europe’s industrial resilience, and advancing the digital and ecological transition.

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